Introducing Vision Critical Academy Workshops

Join a small group of your peers in one of four, intensive, half-day workshops created to go deep into a specific area of interest and emerge with a practical solution.
Act quickly, workshops are limited to the first 100 seats. Save your spot today.

The biggest gathering of the best minds in customer intelligence


SEPTEMBER 18-19, 2017

147Days 15Hrs 21Min 50Sec

The Vision Critical Summit is a must attend for marketers, innovators, customer experience pros, market researchers and anyone who puts the customer first.


Supercharge your campaigns.


Accelerate the innovation cycle.

CX Pros

Enhance the customer journey.


Shift from validating decisions to inspiring new ideas.

Reasons to Attend

Network with and learn from 400+ peers

Be inspired by industry thought leaders

Hear customer success stories

Learn new tactics in smaller, hands-on workshops

Get a first look at new products & features

We Attract the Biggest Brands Every Year

Sunday, Sept 17
5pm – 7pm

Welcome Reception

Monday, Sept 18
8:30am – 12pm

Vision Critical Academy Workshops


Registration Opens

1pm – 2pm

Opening Keynote

2pm – 3pm

Breakout Sessions: Learn from our best communities

3pm – 3:30pm


3:30pm – 4:30pm

Breakout Sessions: Success stories from your Industry

6pm – 10pm

Harbourside Dinner

8am – 9am

Networking Breakfast

9am – 10:45am

Keynote Presentation

9:45am – 10:45am

Breakout Sessions – Sparq 3 in three different speeds

10:45am – 11:15am


11:15am – 12:15pm

Breakout Sessions – Insight Community Tips and Tricks

12:15pm – 1:45pm

Birds-of-a-feather Lunch

1:45pm – 2:45pm

Keynote Presentation

2:45pm – 3:15pm


3:15pm – 4:15pm

Breakout Sessions – Solution Roundtables

4:15pm – 5:00pm

Closing Keynote

Vision Critical Academy Workshops 



We are introducing Vision Critical Academy Workshops to this year’s Summit agenda. This intensive half-day curriculum is designed to allow you to work in smaller groups of your peers to get actionable takeaways. Attend one of four workshop streams in order to have a hands-on deep dive into that workshop topic.


Workshops run on the morning of Monday, September 18th (8:30am to 12noon) at the JW Marriott Washington, DC. Each workshop attendee will only be in one workshop stream.


All workshop attendees will be required to bring their own laptops. Space is extremely limited, and registration is on a first-come-first-serve basis. You must register for the Summit in order to add one workshop stream to your agenda.

Register Now


Workshop attendees will be participating in only one of four streams below.


STREAM 1: Let’s get tactical! Finding solutions to your challenges 

Work with VC experts and other VC customers to find solutions to your community’s specific challenges.


Who should attend? Vision Critical customers and partners who have specific challenges they’d like to address. 


Everyone will have the opportunity to share their challenge and get tactical ideas for solutions. We will ask you in advance to write a quick summary of the challenge you want to solve.


Ideas of challenge topics:  

  • Member recruiting, engagement and retention 
  • Stakeholder engagement 
  • Too few or too many activities 
  • Using your community for innovation, customer experience, or marketing business challenges 
  • Inspiration for long-running communities  
  • Ideas for more interesting projects 
  • Structuring teams for success

Note: if you have questions about community project management, reporting or questionnaire design, then Stream 2: Reprogramming your research mindset, will be a better fit for you.


STREAM 2: Reprogramming your research mindset 

Insight communities enable rapid-fire and interactive questioning that requires a different mindset and a more efficient workflow than traditional market research. This session will help you rethink and adapt your skills to the new paradigm.


Who should attend? Various levels of market research experience from new to veterans.


Bring your laptops and our product and community insight experts will guide you through the project journey, including how and what to share with your members and stakeholders. Plus, they’ll give you a deep dive into questionnaire design and reporting for communities. You’ll leave with solid best practices for approaching your next business challenge with ease and confidence.


STREAM 3: Set up successful employee communities

Learn all the nuances about setting up an employee community to ensure your staff feel as engaged as your customers.


Who should attend? Customers, partners and anyone considering starting an employee community. 


Employee communities can be powerful tools to help to improve employee engagement and retention and inject employee voices into your product innovation cycle. Learn how to sell the idea to your stakeholders, successfully build, launch, and run an active employee community from customers and VC subject matter experts.


STREAM 4: Showcase your vision and success

Showcase your community’s success and impact on the business to other internal stakeholders.


Who should attend? Prospective or current customers who wish to effectively showcase and sell their community internally. Whether you’re a current customer or considering buying a community, engaging your internal stakeholders is critical to success.


For current customers, showcasing your community successes can help elevate you and your team, protect your budget, secure additional resources, and start up new communities. For anyone considering a community, this workshop can help get the right approvals and buy-in from your stakeholders by effectively selling the vision and plans for your community.

"Stories from customers! No sales pitches! And technical presentatons from VC were actually technical, and not pie-in-the-sky type stuff."

Steven McSpiritt,
Market Research Specialist

Barnes & Noble College


Keynote Presentations

Enjoy the many keynote presentations from Visionary Award winners, Vision Critical executives and industry thought leaders on the main stage.

Customer Spotlights

Don’t miss your opportunity to chat in a smaller group setting with Vision Critical customers who can share their success stories and answer your specific questions.

Networking Sessions

Experience many varied and interactive networking sessions at the Summit during coffee breaks, birds-of-a-feather lunches and a Harbourside dinner on the banks of the Potomac River.

Workshops - NEW

This intensive half-day curriculum is designed to allow you to work in smaller groups of your peers to get actionable takeaways.

Register Now

The biggest customer intelligence event of the year continues to sell out. Don't miss the opportunity to network with and learn from your industry peers and thought leaders.

Groups (2+)










You will receive an email confirmation if you have successfully registered and can pick up your badge at the registration desk onsite.

"Expanded my vision for the direction of our community and deepened my knowledge of best practices for community management."

Kelly Hight, Manager, Consumer Insights
Alaska Airlines




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